Due to the heavy traffic and preferred status among health care teams, familydoctor.org enjoys one of the best marketing tools you can’t buy—word-of-mouth referral. Sponsors leverage this status to help drive results.
Opportunities for sponsorship include Doctor’s Notes and the familydoctor.org Symptom Checker. We also offer opportunities for sponsors to provide original content or to collaborate with the AAFP to develop powerful content focused on patient health.
Sponsored content goes through the same rigorous medical and editorial review process as health articles created by familydoctor.org. All content posted on familydoctor.org must:
- Meet the AAFP’s criteria for clarity, objectivity, and medical accuracy
- Adhere to evidence-based medicine
- Agree with AAFP policies and clinical practice guidelines
- Express a family medicine perspective
AAFP Strategic Engagements
Specifications for sponsored content
|Article||Minimum of 4 paragraphs||Mix of paragraphs and bullets|
|Article title length||55 characters or fewer|
|Article image||705 px high x 470 px wide
Image size: Less than 2 MB
Resolution: 72 dpi
|Video length||1-2 minutes|
|Video format||File types: .mov or .mp4||Resolution: HD quality; 1920 x 1080 preferred.
Provide video graphic elements separately, if applicable.
|Web ad – Top||728 x 90||Static or animated|
|Web ad – Side||300 x 250||Static or animated|
|Links to other sites||One link per piece of sponsored content.
Linked content must be informational, not promotional.
|Descriptive summary of article/topic (viewable on search and as link description)||Approximately 155 characters|