Sponsored content goes through the same rigorous medical and editorial review process as health articles created by familydoctor.org. All content posted on familydoctor.org must:
- Meet the AAFP’s criteria for clarity, objectivity, and medical accuracy
- Adhere to evidence-based medicine
- Agree with AAFP policies and clinical practice guidelines
- Express a family medicine perspective
Specifications for sponsored content
|Article||Minimum of 4 paragraphs||Mix of paragraphs and bullets|
|Article title length||55 characters or fewer|
|Article image||705 px high x 470 px wide
Image size: Less than 2 MB
Resolution: 72 dpi
|Video length||1-2 minutes|
|Video format||File types: .mov or .mp4||Resolution: HD quality; 1920 x 1080 preferred.
Provide video graphic elements separately, if applicable.
|Web ad – Top||728 x 90
|Static or animated|
|Web ad – Side||300 x 250||Static or animated|
|Links to other sites||One link per piece of sponsored content.
Linked content must be informational, not promotional.
|Descriptive summary of article/topic (viewable on search and as link description)||Approximately 155 characters|