Sponsored Content Specifications

Item	Required	Recommended
Article	Minimum of 4 paragraphs	Mix of paragraphs and bullets
Article title length		55 characters or fewer
Article image	705 px high x 470 px wide Image size: Less than 2 MB Resolution: 72 dpi
Video length		1-2 minutes
Video format	File types: .mov or .mp4	Resolution: HD quality; 1920 x 1080 preferred. Provide video graphic elements separately, if applicable.
Web ad – Top	728 x 90	Static or animated
Web ad – Side	300 x 250	Static or animated
Links to other sites	One link per piece of sponsored content. Linked content must be informational, not promotional.
Descriptive summary of article/topic (viewable on search and as link description)		Approximately 155 characters