Consumer Alliance Partnerships

The American Academy of Family Physicians is partnering with consumer products companies to develop robust new programs and educational materials for consumers and medical professionals about making better choices with regard to nutrition, physical activity, emotional well-being, and other ways to achieve a balanced and healthy lifestyle.

AAFP recognizes that consumer products companies can have significant influence over consumer health. That’s why the AAFP created its Consumer Alliance program, a strategy whereby the AAFP aims to partner with companies who demonstrate good corporate stewardship and a strategic focus on consumer health.

FamilyDoctor.org, the AAFP’s award-winning consumer health and wellness resource, is the fundamental core of the AAFP Consumer Alliance. Through partnerships in the Consumer Alliance, AAFP will continue to expand the reach and breadth of its offerings on FamilyDoctor.org by adding more tools, trackers, videos, and consumer-friendly education materials on important health and wellness topics.

"Our partnership [with AAFP and FamilyDoctor.org] will help provide Americans with credible information on beverages and enable consumers to make informed decisions about what they drink based on individual need.”

-- Dr. Rhona Applebaum
Vice President & Chief Scientific and Regulatory Officer
The Coca-Cola Company