The American Academy of Family Physicians is partnering with consumer products companies to develop robust new programs and educational materials for consumers and medical professionals about making better choices with regard to nutrition, physical activity, emotional well-being, and other ways to achieve a balanced and healthy lifestyle.
AAFP recognizes that consumer products companies can have significant influence over consumer health. That’s why the AAFP created its Consumer Alliance program, a strategy whereby the AAFP aims to partner with companies who demonstrate good corporate stewardship and a strategic focus on consumer health.
FamilyDoctor.org, the AAFP’s award-winning consumer health and wellness resource, is the fundamental core of the AAFP Consumer Alliance. Through partnerships in the Consumer Alliance, AAFP will continue to expand the reach and breadth of its offerings on FamilyDoctor.org by adding more tools, trackers, videos, and consumer-friendly education materials on important health and wellness topics.
Consumer Alliance Partnerships
Partners include:
"Our partnership [with AAFP and FamilyDoctor.org] will help provide Americans with credible information on beverages and enable consumers to make informed decisions about what they drink based on individual need.”
-- Dr. Rhona Applebaum
Vice President & Chief Scientific and Regulatory Officer
The Coca-Cola Company
-- Dr. Rhona Applebaum
Vice President & Chief Scientific and Regulatory Officer
The Coca-Cola Company
What to expect from the Consumer Alliance Program
The Consumer Alliance Program will allow FamilyDoctor.org to expand educational content that helps consumers make informed decisions about nutrition, physical activity, emotional health and prevention of disease. Below are examples of the type of content that you can expect from this program.
Food Habits Survey
Food and Nutrition
Americans in Motion
Weight Issues in Children
Food Habits Survey
Food and Nutrition
Americans in Motion
Weight Issues in Children
Coming soon to FamilyDoctor.org:
Sweetener Education
Independent research will be used to develop educational content to help consumers make informed decisions about certain natural and artificial sweeteners.
Hydration Education
Comparing the hydration benefits of different beverages
Independent research will be used to develop educational content to help consumers make informed decisions about certain natural and artificial sweeteners.
Hydration Education
Comparing the hydration benefits of different beverages
Editorial Policy and Content Development
Content on FamilyDoctor.org is written and reviewed by professional editors who have a background in clinical development and by physicians whose specialty is family medicine. For more information about this see our editorial policy.
More Information
For more information about the AAFP Consumer Alliance, please contact:
Bradley Houseton
bhouseton@aafp.org
(913) 906-6213
Updated: 11/09
Bradley Houseton
bhouseton@aafp.org
(913) 906-6213
Updated: 11/09










