Display Advertising

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The American Academy of Family Physicians (AAFP) partners with eHealthcare Solutions (EHS) to offer a variety of impactful display advertising options on the website.

Advertising revenue is used to support and the American Academy of Family Physicians. For questions about display advertising opportunities, contact eHealthcare Solutions.

The presence of an ad on does not imply endorsement of the advertised company or product, and the AAFP has the right to refuse any advertisement that is inappropriate or incompatible with our mission.

Advertisers must not make unsubstantiated health claims or suggest that the AAFP has endorsed a product. Advertising is not targeted to individual users but may be placed on the site adjacent to content related to advertiser interest. All advertising on is clearly labeled as an advertisement. The AAFP may change this policy at any time at its discretion by posting a revised policy to the website.

The following advertisements are prohibited on the website:

  • Alcohol
  • Tobacco
  • Weapons, firearms, ammunition, or fireworks
  • Gambling and lottery
  • Pornography and related themes
  • Politics
  • Religion
  • Any product or method claiming to be a “miracle” cure

The following advertisement types are prohibited:

  • Advertisements directed toward children
  • Advertisements that have forms within them to collect personally identifiable information while a visitor is on

The following criteria must be met to allow a company to advertise:

  • The advertisement must not make a health claim for a product that is not clearly substantiated. Advertisers may be required to submit supporting documentation to substantiate claims.
  • No implication of endorsement by the AAFP or may be made.
  • The advertisement, advertising icons, and company logos must be displayed in such a way that they do not appear to be part of the website content.
  • Advertisers and agencies cannot collect email addresses without the users’ expressed permission.
  • The full rules for any market research or promotion must be displayed or linked to.
  • Advertisers and agencies cannot collect any personally identifiable information from visitors or place any cookies, applets, or other such files — if those files transmit any personally identifiable information to the advertisers or agencies — on computers of visitors who do not visit advertisers’ sites by clicking on their ad banners.

These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of the AAFP at any time.